Web Developer / Migration · 2024
Torque Products Canada
Migración ecommerce + redirects SEO
Overview
Torque Products Canada was a migration project from an existing e-commerce system. The priority was a stable launch, preserving SEO value, and ensuring the storefront worked correctly after the move. I helped build the site from the ground up with my team and lead developer, with special focus on 301 redirect mapping during the migration.
What I did
- Participated in the rebuild and migration implementation (pages, structure, content).
- Coordinated with peers and lead developer to ship a stable storefront.
- Implemented and validated 301 redirects to preserve SEO equity after migration.
- Supported launch QA: key flows, navigation, responsiveness, and content accuracy.
Goals
- Launch without breaking purchasing/browsing experience.
- Preserve SEO rankings and links through correct 301 redirects.
- Keep the site fast, scannable, and easy to browse.
Notes
This case study can be expanded with redirect strategy notes, launch checklist, and before/after SEO metrics.
Copyright and authorship
This project is shown for portfolio purposes.
Client website — Agency collaboration: Work completed by Oscar Velilla as part of the delivery team at Virtual Image Marketing & Web Agency (Hamilton, Ontario). Final website content, branding assets, and trademarks remain the property of their respective owners. The website and this case study do not imply endorsement or affiliation beyond the credited work.
Agency: Virtual Image (virtualimage.ca)