Aurora Tides Company
Brand site & product presence
WebUIBrand
Created a high-end, fast website focused on clarity, trust, and conversion.
Full‑stack · Product‑minded · UI
Oscar Velilla
I build digital products with presence: clean UI, subtle motion and real performance. Case studies that explain decisions not just screenshots.
Next.jsReactTypeScriptTailwindDesign SystemsA11ySEO
Open to
Freelance / Full-time / Contract
RoleWeb Developer · Software Developer
LocationCanada · Remote / Hybrid
FocusUI Engineering · Product Delivery
What you getClarity · Speed · Ownership
I build production-ready websites and web apps with a premium UI feel, clean code, and performance that actually holds up.
2+ yrs
shipping products
AA
accessibility focus
Fast
LCP/CLS mindset
End‑to‑end
design → build
Selected work
Projects that show judgment
Quick cards: cover + title + tags + a one‑line outcome. Hover reveals the next step.
2024
Colombian Cafe Place
Local business website
WebUISEO
Improved discoverability with SEO-friendly pages and clear menus / CTA.
My First Portfolio
Iteration story
WebExperiments
A personal site that taught me hierarchy, storytelling, and performance.
Life Aligned Wellness
Custom WordPress build with ACF + performance
WordPressACFPerformanceContent
Built and maintained a custom child theme experience: content implementation, design QA, image optimization, and performance improvements for a smoother marketing flow.
Torque Products Canada
Ecommerce migration + SEO-safe redirects
EcommerceMigration301 RedirectsSEO
Rebuilt the site during a platform migration and implemented 301 redirects to preserve SEO equity while ensuring storefront functionality and a stable launch.
Oakville Plastic Surgery
Ongoing updates, promos, and site maintenance
ContentLanding UpdatesPromosMaintenance
Handled ongoing content and campaign updates (popups, promos, images, monthly changes), coordinating directly with the clinic team to keep the site current and conversion-ready.
What I do
Design + development, together
I reduce friction: readable interfaces, clear states, and components that scale.
UI engineering
Components, tokens and design systems—scalable without visual debt.
Web apps end‑to‑end
Next.js, APIs and production‑ready features (performance + SEO).
UX / Performance audit
Accessibility, CLS/LCP and flow clarity—quick wins included.
How I work
Simple process, clear outcomes
Discovery → prototype → implementation → QA (a11y/perf) → delivery.
- 01 — Define goal + success metrics.
- 02 — Scannable UI: hierarchy, states, copy.
- 03 — Build with tokens + components.
- 04 — Performance + accessibility (AA) before ship.
Stack
Tech that doesn’t get in the way
Chosen for speed, DX and maintainability.
ReactNext.jsNodePostgreSQLFigmaFramer
Experience highlights (edit in /about).
- • Built modern UIs with React/Next.js and TypeScript.
- • Designed systems (tokens + components) for consistent products.
- • Shipped responsive, SEO-friendly sites and ecommerce experiences.
Let’s work together
Ready to build something premium and fast?
I work with teams to design clear interfaces and deliver features that feel polished. If you have a project or want to talk about a role, send a message and we’ll set up a short call.